Salerno – Edinburgh
THE BRIEF
Salerno is a lively, new Italian eatery located in Edinburgh’s St James Quarter, offering a relaxed dining atmosphere and specializing in authentic Neapolitan pizza. The brief was to create a fresh, welcoming environment that captures the spirit of a traditional Italian pizzeria while incorporating a modern, urban, and laid-back vibe.
THE SOLUTION
We designed a vibrant, contemporary interior that blends Italian dining traditions with an industrial, edgy flair. The design includes a mix of neon signs, raw textures, and exposed industrial elements, creating an energetic yet comfortable environment. The layout offers a variety of experiences, from a casual front section perfect for quick lunches and coffee, to a cosy central area ideal for intimate evening meals. The open kitchen, where diners can observe the pizza-making process, acts as the focal point of the restaurant. With its bold lighting and modern design elements, the space feels both dynamic and inviting, enhancing the overall dining experience.
THE RESULTS
Salerno has rapidly become a popular destination for pizza lovers in Edinburgh. The thoughtfully designed interior, combined with a commitment to authentic Italian flavours, has helped the restaurant establish itself as a go-to spot for both locals and visitors.
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